You never get a second chance to make a first impression. This is why many of us dress to impress for work. We pay attention to what our customers or clients expect from us, or more importantly, from our brand. Branding is a major part of every company’s marketing and visual story. It’s important for customers to see who the company is through every facet of the company with which they interact.
We often think of branding as part of logos, letterheads, and marketing pieces. However, a really well branding campaign can be seen in everything from customer service to community involvement all the way to office spaces. If you’re bringing customers or clients into your office space, is it relaying the brand message your company is trying to tell? The tone of your office should match the tone of your business.
For a more formal line of business such as law or finance, a client might expect your office to be more in line with a traditional layout. The expectation would be higher-end wood pieces and private offices. Executive seating is also a necessary touch. This relays the message of seriousness that most clients expect when discussing legal matters or finances. If a client enters your office for the first time and finds their attorney or financial planner in a cubicle, they might begin to question the experience or success of the said professional. Clients dealing with these types of matters expect to see your success, experience, and formality in every aspect of your business. Make sure your furniture and office space aren’t making them question it.
On the flip side, the marketing world (and especially those specific to digital marketing) leans to more collaborative and laid back office spaces. This can be more open and airy, and often lighter in weight and color. You might find these office spaces to be much more casual and modern in style. This is also what clients expect to see in this industry. A lot of marketing gurus are creative types and work best in an environment that cultivates that. Clients are paying for creativity, so they like to see signs of it the moment they walk in the door.
Make sure to thoughtfully consider not only what your office needs for proper workflow, but also what your customers expect to see upon entering. In addition to appropriate furniture choices, you’ll want to consider other factors that make for a great office space—color, art, lighting, textures, and noise management. By thoughtfully combining all these elements, you can create an amazing office space that will not only impress your customers and clients but also help with daily productivity and comfort. Take a look at your office and see if a redesign might help your employees better serve your business and customers. It may very well be worth the investment.